Chevron redesign criticism5 december 2005
A few weeks ago when reading Wired magazine I noticed a rather scary ad by the company Chevron . It was an ad for their new site called willyoujoinus.com which is some kind of feel-good-PR site for Chevron. It’s about how we have to chill out with our extensive use of oil. As Tom Harrison puts it:
”The pessimist in me says that any company that is paying big money to say ’do whatever you can to stop buying my product’ is in deep trouble.”
Anyway, what I find a bit scary is the whole re design of the Chevron logotype. By just adding some shadows on the arrows the logo has transformed from being an evil gas company logo to something very kind and gentle. The two lines has turned in to two cute ribbons and everyone know what ribbons symbolizes: awareness for different social causes, etc. So, god dammit, the designers over at chevron’s done a clever move!
Update 2006-10-16: There is an interesting thread about my post and the re design at typophile.com.
i think the chevron new logo is better look.
/Didit Prasetyo B 2007-08-24, 12:44
I agree. These types of PR stunts work so well in a country like the US, where we eat whatever’s fed to us.
This article will jangle your conscious nerves a bit more: http://www.democracynow.org/article.pl?sid=07/10/12/1454252
/werd 2007-10-24, 20:48
Thanks ”Werd”. It’s a pretty nasty story though..
/oskar 2007-10-24, 23:06
brilliant initiative …chevron rocks
/Adekunle Samuel Owolabi 2008-10-16, 07:46
this is great. i really like the different thing in the topic and i think you should check out my website below.
/m65 2010-02-26, 20:09
this is great.
/travesti 2010-09-12, 12:51
very nice,i can not express my feeling now
/laptop battery 2010-10-04, 04:01
Car Radio Pros carries alone the best, ccvp exams carefully OEM car radio parts. Every allotment will advertise is affirmed to fit and comes with a abounding one year warranty. Learn added about the locations we carry.
/rolex replica uk 2010-10-09, 15:25
I should admit I’m fascinated with the new Chevron logotype, because the new details make it looks more interesting and modern. I don’t know from where the designers took the idea, but there are not doubts they made a stupendous job.
/Kamagra 2010-10-28, 15:46
Learn added about the locations we carry.
/pandora jewellery 2010-11-10, 07:30
escort bayan izmir bayan eskort servisi web tasarÄ±mÄ±, internet sitesi google optimizasyonu bayan escort eskort kÄ±zlar escort bayan escort girls. tÃ¼rkiyenin özel kÄ±zlarÄ± sallama kelime kolleksiyonu burada tÃ¼rkiyenin eskort kÄ±zlarÄ± bayan erkek eskort servisi istanbul ankara izmir köpek eÄŸitimi ve bakÄ±mÄ± chat sohbet Sohbet siteleri chat
/escort bayanlar ankara 2010-11-16, 02:23
this is great.
/Moncler Vosges White Jacket 2010-11-17, 08:37
Thanks for the blog loaded with so many information. Stopping by your blog helped me to get what I was looking for.
/designer handbags 2010-12-03, 05:19
I think the new logo looks better. It has the modern touch. It’s like Pepsi and Xerox who have also changed their logos.
/Logo Design 2010-12-03, 11:48
I really enjoyed reading this article.Thanks.Excellent information here. This interesting post made me smile. Maybe if you throw in a couple of pics it will make the whole thing more interesting.
/ugg boots sale 2010-12-15, 13:51
Oh hell!!! You are just too cool man. I never knew that there could be something better to know about than from this piece of article. I shall have this forwarded to all my friends and even my dad, I am sure they too shall enjoy reading this piece.
/Suhagra 2010-12-23, 09:53
When i visit a blog, chances are that I notice that most blogs are amateurish. Regarding your blog,I could honestly say that you writting is decent and your website solid.
/kamagra 2010-12-27, 13:19
Generally I do not post on blogs, but I would like to say that this post really forced me to do so, Excellent post! ed hardy clothing| Good quality and cheaper! hope your life is full of happiness!
/aire 2010-12-28, 03:20